When Martha and Mark White founded Tuff Tread in 1999, they asked themselves: “How can we make a durable treadmill which can be expected to last for years to come?” This simple question has exploded the traditional boundaries of the treadmill industry and led the couple into territory they would have never imagined only 20 years ago.
So, if the thought of a treadmill makes you feel tired or bored, sit back and prepare to think again.Finding the right match
When the founders of Tuff Tread decided to make a new kind of treadmill, they began researching conveyors used for heavy industrial loads, an industry which did not just prefer, but required indestructibility. With this model of extreme endurance, customer requests rolled in and suddenly they were no longer just dealing with traditional gym-like treadmills. The Chinese Olympic team wanted to know if Tuff Tread could supply a treadmill that could run over 30 mph for high-speed athletic training. The US Navy needed a machine that could facilitate four soldiers at a time for their Warrior Performance Lab, a climate chamber with temperatures ranging from negative 20 to 140 °F. Amusement parks, movie studios, animal trainers: each time Martha and Mark answered the phone, they were once again surprised by the unusual requests, each client searching for a custom machine that could be as robust as it was reliable.
At first it was not easy for Tuff Tread to find a belt supplier to match their unique market. They needed a provider who could adapt quickly and co-collaborate to find creative solutions. After having tried two different belt suppliers, one which could not provide a sufficiently durable product, and the other who could not keep up with the varying demand, Tuff Tread tried Habasit.
“It is all you could want from a customer service standpoint,” explains Mark. “It isn’t just that Habasit has a really good product, but it`s that the support is there. That has changed everything.”
The more unusual the requests become, the more Martha and Mark realize each critical aspect of the belt. From grooves to patterns to backings to surface treatments, every detail makes a difference. Whether finding a material that can track at high speeds or selecting a surface that will not soften under extreme temperatures, Habasit works closely with Tuff Tread to construct ideal custom applications.
“When it comes to high-speed training, the athlete is going from 0 to 25 mph in a split second,” explains Mark. “The belt has to track from going super-fast with no load at all to having a 250-pound athlete pounding on the thing. If there is the slightest hesitation, or if the athlete`s foot slides at all when it touches the belt, this can affect his or her muscles and the training simply won`t work.”From Hollywood to cheetahs
Matching such extreme precision with speed and strength is the ongoing task of Tuff Tread. Boston Dynamics, a high-end engineering firm, approached Martha and Mark with the request for a treadmill to test robots. In an effort to simulate the speed of a wild cheetah, engineers at the firm had created a robot that would race across the surface of the belt, scuffing the material with its mechanical paws while also leaking hydraulic fluid onto the equipment. The traction and surface coating of the belt was essential so that the robot did not slip. With a complex electronic interface, the machine had to be able to accelerate from 0 to 60 miles per hour in 2.8 seconds while also having the durability to withstand tough abrasion.
When not racing cheetahs, Tuff Tread has often been recruited for the entertainment industry. The graphics department of Marvel Comics Studio requested a machine that was ten feet wide and thirty feet long so that actors could run as a group in a computerized environment, which made it look like the simulated action was happening right around them. With a machine of such a large size, it was a challenge to be able to facilitate rapid acceleration and grade changes, but Tuff Tread turned to Habasit and was able to acquire all the necessary parts within a very short time.
“When the entertainment industry decides they are going to do something, you have no lead time,” Mark explains, “so it all boils down to who can get to them first.”
Read more and watch videos about Tuff Tread`s exciting innovations at: www.tufftread.com
Media Monks, the largest creative digital production company in the world, came to Tuff Tread for the construction of customized treadmills that would be part of an avatar video game.The “Nike Game of Go” appeared at the Staples Center in Los Angeles, California during a Nike event, where participants could test their own speed and strength while running on a treadmill with an on-screen avatar who responded to their every move.
“We ordered many parts for this project and of all suppliers, Habasit was the first one to deliver, even though it was for three large belts that were difficult to build,” Mark says. “They knew how important it was to us.”A story that outgrows the page
One issue of Highlights is not enough to cover all the stories that Tuff Tread has to tell of the unexpected places where Habasit belts appear. A full dogsled team sprints across a 63-foot-long belt, US Navy soldiers run over 50,000 miles a year on treadmills installed on US aircraft carriers, a machine races at 203 mph in a research project for Hyperloop, and paralyzed children regain strength on specialized training belts.
“It is surprising how different our belts are one to the next, and Habasit supplies them all,” Mark says. “That is where Habasit has been amazing. They make sure we get the specifications we need, and as you can see, our specifications change a lot, custom job to custom job.” (ST)